Learn
Capture knowledge about website visitors for a 360° understanding of your audience
- Data Capture – Gathering multidimensional, behavioral data points across interactions and channels, plus offline activities
- CRM & CDP – Consolidating data into a single source of truth for the entire organization
- Customer Journey Mapping & Optimization – Identifying gaps and insights to create a more frictionless experience that better meets user needs and preferences
Use Case
Challenge
An eCommerce client didn’t have any data capture mechanism in place to understand how visitors were behaving on their website, so they had no reliable intelligence to help inform how to effectively engage them to optimize conversions. As a result, their communications were not the conversational, “tailored help” that consumers demand. Instead, they were limited to generic messaging which has been reported to no longer even compute to consumers as actual marketing and more likely to turn off potential buyers than engage them. Consequently, response and conversion rates remained stagnant below industry average benchmarks.
Solution
We profiled anonymous website users and displayed 1:1, personalized content that resonated with them at high purchase intent moments. These opportunistic communications effectively gave consumers a subtle nudge and compelling reason to reconsider purchase decisions that they didn’t act on previously—resulting in improved conversions, average order value, and repeat purchases.
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Strategize
Harness insights to establish effective rule-based tactics and workflows
- Visitor Profiling & Behavioral Segmentation - Creating profiles for every visitor and breaking them out into segments based on established lead scoring and funnel positioning rules
- Automated Event-Triggered Workflows - Enabling simple, intuitive communications scenario building with sales orchestration processes under one unified workflow
- Custom-Configurable Compliance Protocols - Leveraging best practices to support adherence with critical compliance features, including opt-out and unsubscribes
Use Case
Challenge
A client relied on its newsletter database to grow business, and desperately needed to gain new subscribers—quickly.
Solution
We created user profiles to incentivize users to sign up for their newsletter by filling out forms personalized based on their unique needs and preferences, informed by historical behavioral data insights. This tactic successfully drove subscriber rates above prior benchmarks almost immediately.
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Engage
Harness insights to establish effective rule-based tactics and workflows
- Visitor Profiling & Behavioral Segmentation - Creating profiles for every visitor and breaking them out into segments based on established lead scoring and funnel positioning rules
- Automated Event-Triggered Workflows - Enabling simple, intuitive communications scenario building with sales orchestration processes under one unified workflow
- Custom-Configurable Compliance Protocols - Leveraging best practices to support adherence with critical compliance features, including opt-out and unsubscribes
Use Case
Challenge
An eCommerce client aspired to expand beyond its mid-market size, and generate an uptick in marketing-attributable sales to help increase revenue and increase market share.
Solution
We deployed real-time, data-driven product recommendations at various key conversion points along users’ path to purchase, including pop ups while browsing and immediate reminder emails following cart abandonments. These tactics helped improve results and generate traction to achieve their business goals.
See how YouLead engagement & hindsight can work for you
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