As automotive sales are not traditionally driven by online activity, this company saw an opportunity to differentiate from the competition. And they engaged YouLead to help them seize it.
We implemented a solution that monitored and behaviourally profiled every website user, setting the foundation for hyper-personalized communications that drove lead generation and conversion.
- 128 extra hot leads (146% more than previous periods) completed personalized contact forms, leading to offline sales rep engagements with personalized messaging and/or offers
- 15 more cars sold than previous period thanks to profile-based communication
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