The company had multiple tools in place for various functions, many of which were developed in-house. This fragmented technology and siloed data made it difficult to create a 3600 view of the customer needed to create the best possible customer journey that maximizes conversions.
We initiated a two-week test focused on increasing newsletter subscribers to compare against a test developed by the client’s in-house team.
- We produced test results three times better than the client’s in-house team
- Since then, they’ve relied on us to help them continuously elevate results of target KPIs
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